The Power of Digital Printing

As I walk through the print shop, coffee mug in hand, I can't help but be impressed. The print industry has been around for centuries, but it’s changing faster than ever. Our floor, once a home to massive, slow print machines, has been revolutionized thanks to digital printing technology.

We can now produce high-quality materials quickly, affordably, and with incredible flexibility. I've seen firsthand how this innovation is reshaping the way people think about print.

In the past, printing large quantities was the only way to make it cost-effective. Small scale project were turned away at the door, creating a barrier for many companies that just needed small, short runs.

Now, our digital presses allow us to print exactly what you need—whether that’s ten custom flyers or a few hundred product catalogs.

No long setup times, no wasted inventory, and no waiting weeks for results.

That kind of speed and efficiency means our materials can keep up with your business!

Another huge advantage of digital printing is personalization.

Connected to our advanced (and sometimes confusing, even for me) print software and website, we can easily tailor each piece to include names, locations, or even unique images for every recipient.

This approach, known as variable data printing, helps marketing campaigns stand out and connect on a more personal level. Whether you’re mailing out postcards, printing brochures, or producing event materials, personalized print gets noticed.

Advances in toner and ink technology means we don't lose ANY color or quality on runs. Plus, digital printing is more environmentally friendly, reducing waste and minimizing the need for harmful chemicals. We have fewer waste bins even as the machine count grows!

Digital printing has made it easier than ever to print smarter, faster, and greener. At Conolly Printing, we’re proud to offer these capabilities to businesses across the Rochester area. Whether you need brochures, booklets, business cards, or banners, our digital print team is ready to help you bring your project to life—on time and on budget.

So why not stop in, grab a cup of coffee, and check out how we can get your next project on the Press?

Cheers!